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Poster: dark.starz Date: Oct 15, 2011 2:52pm
Forum: GratefulDead Subject: Re: Serious question about the DEAD HEAD biz...

Bought the Skull Fuck LP in the late fall of 1971 and followed the instructions.

DEAD FREAKS UNITE: Who are you? Where are you? How are you?
Send us your name and address and we'll keep you informed.
Dead Heads, P.O. Box 1065, San Rafael, California 94901.

The Summer/Fall 1973 mailing introduced us to the framework of the Wall of Sound, the concepts of St. Dilbert and Urobouros, (the desire for quality sound relating to supply and demand in physchedelic speak) and featuring the bands hand written spread sheet - pie chart. It also informed us of the Midwest Fall 1973 tour dates, Northwestern University 11/01/73 was our local performance venue.

The 1974 mailing featured the "full-on" Wall of Sound schematic with technical specifications for every musician and instrument. This may have been how we learned of the Des Moines 06/16/74 and Chicago Amphitheatre 07/25/74 performances as well.

Moving definitely limited information arriving in the mail from San Rafael but the growing word-of-mouth and FM radio advertising kept us informed on a "regional" level up to the creation of the GDTS hotline in the early 80's which made aquiring tickets for shows a much simpler process.